Marketers are aware of the need of being where the people are; therefore, there is no reason why podcasts should be treated any differently. This audio platform is gaining more and more users, with over 68 million people in the United States alone listening to them on a weekly basis.
Consequently, what exactly does this imply for brands?
Naturally, this translates into an additional platform on which they may sell their product or service. Podcasts are becoming increasingly popular because of the close-knit communities, the wide variety of content, and the ease with which listeners may multitask while listening. Podcasts come in a wide variety of formats, and anyone can listen to them while working on any kind of project. It doesn’t matter if someone is walking or driving, cooking or cleaning, or just seeking something to listen to; there are so many podcasts that people can choose from that are intriguing, informative, and entertaining.
Podcasts are a fantastic method to get people thinking and talking about your brand, but not a lot of people realize its potential as a platform for promotions just yet. In the meanwhile, podcasts are a great way to get people thinking about your brand.
When people don’t want to be sold to, it might be challenging to try to sell them something because most people dislike overt advertising and don’t want to be sold to. The viewpoint of a close friend is one that the majority of people are more likely to place their faith in, and who else may appear to be a more reliable source of information than somebody that one spends a significant amount of time listening to, right? Of course, the strength of social proof is not only beneficial among one’s intimate friends; it is also useful in the context of smaller communities.
Are you debating whether or not it would be beneficial to your company to promote itself through the usage of podcasts? The following is a list of just some of the reasons why other marketers have made the decision to make the shift:
Lack of Rivalry in the Market
Podcasts are becoming increasingly popular, but the number of people who actually produce them is still very low. When compared to other social media platforms such as Facebook, which has over 60 million company pages communicating with approximately 2.9 billion users, podcasts have a far smaller number of listeners who are more devoted to their own programs.
There are around 2 million podcasts available to listen to all across the world.
When it comes to marketing, getting noticed on a podcast is far simpler than doing so on social media platforms like Facebook or Instagram. People can simply skip over the stuff that you put on your pages, but if it is brought up in a podcast or discussed there, then it is more difficult for people to ignore it. When promotions are skillfully included in both podcast scripts, they are given the potential to feel more natural in the narratives rather than overt advertisements.
A Range of Alternatives Assist in Penetrating Particular Niche Markets
Even if there may be fewer podcasts than there are pages, there is surely a large variety of possibilities from which listeners can select. Self-help, true crime, humor, and true crime documentaries are among the most popular types of podcasts. There are also a huge number of additional podcasts, many of which are instructional in nature and cover topics such as business, science, history, and many more.
Working together with podcast producers that can assist you in promoting your business shouldn’t be too challenging, provided that you have a certain target audience in mind.
Even while social media platforms may provide statistics and tailored advertisements, it is still a lot of work to put out posts and advertisements that may not even appeal to the target population. Marketing to audiences that are actively looking for content that is related to your product or service is made possible through the use of podcasts. The communities that surround the podcast can also help to signal to boost the content in which you are referenced.
The Consistency and Accessibility of the Content
Podcast marketing has an additional benefit over social media marketing, and that is that it delivers consistency in terms of the information that is being distributed. On other platforms, you will need to conduct experiments to determine the types of content that are most appealing to your audience. Do they favor watching videos more? Do they have a preference for photographs, and if so, which kinds? In addition to this, you need to experiment with various copywriting and engagement formulas. When you promote your business through podcasts, you can have some assurance that the type of content you will be preparing for and producing will remain relatively consistent.
There are also a number of podcast systems available to consumers. Some of the more well-known brands include Spotify and Apple Music; however, there are other alternatives such as Podbean that help make podcasts more accessible to everyone.
Your audience will become more familiar with your brand and more devoted to it if you provide content that is consistent across all of your platforms. When people discover that your podcast is a dependable source of information or entertainment, it becomes much simpler for them to continue listening to it and even share it with others; therefore, you shouldn’t pass up the opportunity to incorporate audio platforms and podcasts into your strategies for social media marketing.
Relationships with Customers
Communities can readily emerge around podcasts because they offer a more personal setting for conversations between content producers and the audiences they serve. The producers of podcasts now have the option to maintain a closer connection with the concerns and viewpoints of the listeners of their shows. This is a significant opportunity for marketers and content creators who seek to build a fan base for their respective brands.
Podcast listeners tend to be more devoted to podcasts in contrast to other creators that publish various content on other platforms. This is because people are extremely willing to share podcasts with their friends. It is quite possible to start a conversation with your audience, which can establish you as a reputable source not only inside your specialty but also outside it.
Podcast marketing is one of the most effective ways to approach the objective of developing a more meaningful relationship with your audience (who are, of course, also potential clients). If this is something you’re interested in doing, read on.
Because of their ever-increasing popularity, consumers are finding podcasts to be an increasingly appealing platform, which means that you can use them as an excellent new method to sell your business.
Podcasts are able to develop meaningful communities and attract a wider range of individuals who are interested in what you have to offer, in addition to providing a diverse range of content and entertaining listening experiences for their listeners. It’s a fantastic opportunity to communicate with both your audience and the potential customers you’re trying to attract when it’s properly incorporated into your strategies for social media.
The way you approach it and make it appealing to the people you want to engage with is the most important factor, just as in other elements of marketing. Putting in the time to learn how to do it properly can pay off handsomely when you consider all of the potential rewards for your brand.
